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After Chaos Reigns in NYC, Can Bellator MMA Make a Practice out of Pay Per View Gregory PayanAssociated Press. After a night when chaos was the only constant for Bellator MMA, company CEO Scott Coker remained predictably understated. To look at him at the postfight press conference Saturday at Madison Square Garden, you would never know some of Cokers biggest stars had just coughed up a string of bizarre and baffling losses during Bellators first pay per view event since 2. Youd never know a lot of his best promotional plans had likely just crumbled to dust whenafter years of hypesuper prospect Aaron Pico lost his professional debut in 2. Aaron Pico, stunned in defeat at Bellator NYC. Gregory PayanAssociated Press. Auckland commuters face traffic chaos after smash closes northern motorway lanes. Commuters are facing traffic chaos this morning as gardai were called to deal with six collisions in Co Dublin this morning. Petition to axe Big Brother is launched after house descends into violent chaos. One viewer is sick of the language, sexual exploitation and unacceptable behaviour. Or that two time Bellator lightweight champion Michael Chandler had suffered a freak ankle injury and handed the title to virtual unknown Brent Primus just 2 2. Or that Matt Mitrione and Fedor Emelianenko had come millimeters from a wild double knockout in the opening moments of their featured heavyweight fight, only to have Mitrione regain his senses and pound the legendary Emelianenko into a TKO loss in 1 1. Mac Os X 10 6 Vdi S on this page. At the very least, youd never know whether Coker was bothered by any of it. Thats the thing about the fight business, is that you dont know whats going to happen, he said, flashing the placid demeanor that has been his calling card since his days going head to head with the UFC from 2. Strikeforce. The people who were supposed to win tonight won. I think all of them will go back to training camp in a week or two and start calling me in a couple weeks saying, When am I going to fight againAfter nearly three decades promoting kickboxing and MMA bouts, Coker has earned a reputation as perhaps one of the fight games least fiery personalities. Especially when juxtaposed with his closest industry counterpartUFC President Dana Whitethe 5. Cokers criticsif there were such a thingmight say hes boring. In the days before the UFC bought Strikeforce and stripped it for parts in 2. MMA reporters that no matter what you asked Coker, his response would always be some version of Ill have to get back to you on that. But on nights as weird as the one Bellator had Saturday, during the promotions most crucial fight card since Coker took over the organization three years ago, maybe its good to have a steady hand at the wheel. Because make no mistake, when Coker says the people who were supposed to win tonight won, he meant it only in a fatalistic kind of way. This wasnt how Bellator drew it up in the dirt when it decided to make the jump back to PPV. Matt Mitrione after escaping a double knockout and TKOing Emelianenko. Shaman King Pc Game'>Shaman King Pc Game. Gregory PayanAssociated Press. The last time the organization tried to run a for pay event was May 1. Quinton Jackson and Muhammed Lawal headlined a card from Landers Center in Southaven, Mississippi. That show went down one month before Coker took over for deposed former Bellator boss Bjorn Rebney, and it garnered a paltry estimated buyrate of 1. Steven Marrocco of MMAjunkie. By comparison, Saturdays Bellator NYC seemed like a much bigger deal and a much bigger risk for North Americas second largest MMA promotion. Bellators complicated tangle of relationshipswith its parent company, Viacom, and broadcast partners at Spike. TVmake it eternally difficult to gauge the organizations health or potential longevity. Simply put, the fight company is likely only as sustainable as Viacom and Spike think it is. Scott Coker has been Bellator boss since 2. Gregory PayanAssociated Press. To that end, this card was an important litmus test for whether Coker and his band of misfit toys can begin transitioning its higher profile tent pole events off cable and on to the more lucrative pay per view. That means it will be impossible to get a good handle on how successful Bellator NYC was until industry insiders start estimating sales numbers. When the event was announced back in March, Coker promised it would be the first in a new series of PPVs for Bellator, though he kept the schedule conveniently loose. Were not going to do monthly pay per view just to do pay per views, Coker said, per MMA Fightings Dave Doyle. Were going to build up to big fights more like the boxing model, and when the time is right, well do the big, big fights. So when we put the big events together, like we have on June 2. PPV event. With three title fights split between the Spike. TV prelims and the PPV main card, Emelianenko vs. Mitrione and a headliner pitting Chael Sonnen against longtime archenemy Wanderlei Silva, many observers predicted Bellator NYC would get a solid promotional lead up. Coker made a batch of personnel moves designed to add to the big fight feel to the event, bringing in former UFC play by play announcer Mike Goldberg to work the desk and combat sports stalwart Mauro Ranallo to call the action. This was in keeping with Bellators recent policy of adding fading UFC stars like Sonnen, Silva and Tito Ortiz and snapping up high profile free agents like light heavyweight Ryan Bader and welterweight Rory Mac. Donald. The new hires mostly had the desired effect. People like Mac. Donald and Bader crossing the aisle have raised eyebrows. Bringing in Goldberg and Ranallo and switching up the format from Bellators normal broadcasts did indeed give Bellator NYC a special feel. In the bigger picture, if there were ever an opportune moment for Bellator to begin chipping away at the UFCs dominance, it is likely now. With White and the larger fight company scuffling and lacking a clear direction under new owners WME IMG, there was room for Bellator to at least try to get itself some high profile wins. In the weeks preceding Bellator NYC, however, the expected hype largely failed to materialize. Silva skipped several of the pre fight press events, and while Sonnen did his best to run his normal shtick on his own, it largely felt like he was just going through the motions. Chael Sonnen beat Wanderlei Silva, but it wasnt a great fight. Gregory PayanAssociated Press. Picos coming out party and the promotional debut of boxer Heather Hardy made some waves. A feature on Pico by Brett Okamoto held down the top spot on the ESPN. PPV kicked off, and a story about Emelianenkos return to the United States was the lead story on Bleacher Report. Hardy won her womens flyweight fight against Alice Yauger via hard fought third round TKO on the prelims, but on the main PPV card, the 2. Pico laid an unthinkably big egg. Will any of these bad luck calamities and missteps matter for Bellator Will it matter that Chandlerwhom the broadcast lauded as the face of Bellatorlost his title and slipped to 4 4, dating back to his landmark clash with Eddie Alvarez in 2. Will it matter that the once great Emelianenko continued the slow, painful slide into mortality that began during Cokers time running Strikeforce Or that Silva and Sonnen didnt take the cage until after midnight in New York and then spent 1. Will Heather Hardy be remembered as one of the stars of Bellator NYC Gregory PayanAssociated Press. Maybe. Maybe not. If nothing else, the bedlam of Saturday night gave the company some storylines moving forward. Pico will have to regroup and return to try to prove he was worthy of the protracted period the MMA world spent salivating over the day hed finally start fighting. Chandler will have to have a rematch with Primus once his ankle recovers.